Our office in Milan became a showroom for a day hosting Absolute Joy’s new men jeans SS 2020 collection. The fashion brand is owned and traded by the Bolognese company Einstein Srl participating to Italian Fashion towards Dubai 2020, which is the project promoted by Unioncamere Emilia-Romagna in collaboration with the Regional System and co-financed by Emilia-Romagna Region, now in its second year.
The event, coordinated by our Senior Project Manager Giacinta Acerbi, was organized in order to connect the Italian brand with the important Emirates operator Majid Al Futtaim Group so that they could evaluate together the inclusion of Absolute Joy in a newly opened Concept Store at the Mall of the Emirates in Dubai.
The meeting was very interesting and fruitful. It was organized during the Milan Men’s Fashion Week – the week dedicated to the presentation of the most important news related to the menswear industry – to take advantage of the presence of Majid Al Futtaim’s Senior Fashion Buyer in Italy and show him in a direct and informal way the latest collection of men’s jeans by Absolut Joy.
Thanks to the temporary showroom, set up in our office in Milan, Absolut Joy’s Managers were able to show in details the new collection to the Emirates Group’s representative. It was a great success. As a matter of fact, the business meeting ended with the Fashion Buyer’s decision to buy Absolut Joy new collection’s jeans for the new concept store in Dubai.
Absolut Joy: the men’s brand of Einstein SpA takes wing with Italian Fashion towards Dubai 2020
Absolut Joy (and its female correspondent, Sexy Woman) are the two fashion brands owned by Einstein Srl, the Bologna-based fashion company from Centergross, which recently joined the Italian Fashion towards Dubai 2020 project.
Absolut Joy is characterized by an original and refined style, where attention to detail and experimentation on fabrics are skilfully combined to create a young look. It has definitely the perfect features to be placed on the Emirates market, which in recent years is turning into one of the most important fashion hubs in the world.
The Italian Fashion towards Dubai 2020 project, which has recently entered its second year, includes a series of activities aimed at identifying personalised internationalisation paths for each company, built on the basis of their characteristics and the specific needs highlighted.
Absolut Joy is characterized by an original and refined style, where attention to detail and experimentation on fabrics are skilfully combined to create a young look. It has definitely the perfect features to be placed on the Emirates market, which in recent years is turning into one of the most important fashion hubs in the world.
The Italian Fashion towards Dubai 2020 project, which has recently entered its second year, includes a series of activities aimed at identifying personalised internationalisation paths for each company, built on the basis of their characteristics and the specific needs highlighted.
