As we have reported several times in previous articles in our Magazine, today sustainability is no longer a topic that can be neglected by any company, regardless of its industry and size. All companies are called upon to embark on a path of transition to more sustainable business models and to innovate to improve their competitiveness.
How can new technologies contribute to sustainability? By what means and tools?
There is no Sustainability if there is no Digitization
In this path, the development of new technologies is certainly an important lever starting from large companies up to SMEs. In recent years, software, devices and equipment have been developed that, even in a very specialized way on the various sectors, are able to provide the company with completely new information and possibilities to improve the sustainability of its business.
Let’s start with ERPs for example. Enterprise Resource Planning, as the name also partly suggests, are software that can improve the efficiency of business processes, starting from the production department and ending with human resource management. These software programs, which often act in an integrated manner with machinery and equipment, are able to define the level of production efficiency by working simultaneously on different data, which they then return in a more or less aggregated manner highlighting any deviations between estimated and actual production time, the number of rejects produced, the level of energy consumption used, and many others as needed. The data then allows for the early detection of any inefficiencies and intervention accordingly so that resource use can be made more efficient and waste can be reduced with a view to greater sustainability.
Efficient use of resources leads to better results, and better results mean greater competitiveness in the target market.
Combination of Technology and Sustainability: not just production efficiency
Improving production efficiency, however, represents only a fraction of the benefits that can be obtained from the use of new technologies, which implemented on other activities in different areas of the company can also help improve other aspects of the business, such as commercial effectiveness or the qualification of its resources.
Technologies related to virtual reality and augmented reality work a lot on these aspects, which, through the use of specific equipment such as visors or glasses but also through a simple smartphone, are able to give the user a true immersive experience. Imagine being able to show a potential buyer the operation of your most innovative machinery through a simple visor, where through virtual reality you can create ad hoc “display” rooms and spaces for your products and invite anyone, even from the other side of the world, to see them with a few simple clicks.
All this then generates a cascade of important benefits for the company, involving it on several fronts:
- increased effectiveness of the sales force, thanks to the fact that the machinery can be “experienced” exactly as it happens in presence, seeing its operation in detail as if you were inside it;
- improvement of the company’s image, as a promoter of innovation;
- cost reduction, related to the need to transport only a viewer rather than moving entire machines to show them at trade shows by renting large booths;
- improvement of one’s sustainability, thanks to the reduction of emissions linked precisely to the absence of the transport element of the machinery with a positive impact on the environment.
Concluding Thoughts.
The transition to more sustainable business models finds in the proper integration and consequent application of new technology considerable elements of development and improvement. And these elements as a whole can certainly result in great benefits for companies on multiple fronts.
And it is precisely in this logic that we at Roncucci&Partners have created DIGISUITE, the new and innovative digital platform built to support companies that want to increase their competitiveness through new Immersive Technologies, Artificial Intelligence and Sustainability. We support you in structuring a path to help you understand and address these issues clearly and directly with the pragmatic approach that has always distinguished us.
To discover the platform ➡️ https://digisuite.roncucciandpartners.com
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At Roncucci&Partners we help companies develop themselves and their business, embrace change and evolve to thrive in a world that is increasingly complicated, insidious and requires great expertise. We do this by applying punctual methods and rigorous strategies, the result of many years of experience and the richness of the numerous success stories we have conducted all over the world. Passion and method are indeed our guides to enhance the present and build the future.
