Made in Italy, synonymous with quality and unmistakable style, is finding in digital transformation a powerful ally to strengthen its presence in international markets. New technologies are in fact revolutionizing the way Italian companies export their products, enabling them to reach new markets, improve efficiency and enhance their unique assets.
Today, driving this transformation are highly innovative technologies, considered true “disruptive” forces for the future of Made in Italy: immersive technologies and artificial intelligence. These tools are not only changing the way products are sold and perceived, but they are redefining the rules of the game, offering immersive and personalized shopping experiences, optimizing business processes and strengthening Italian brand identity in a global context.
Artificial intelligence: predictive analytics to know markets before you even enter them
Artificial intelligence (AI) offers Italian companies powerful tools to analyze large amounts of data and predict market trends and consumer behavior. Using machine learning techniques, companies can identify promising markets, anticipate local preferences and tailor their strategies. For example, a fashion brand can tailor collections to regional tastes, while a food manufacturer can monitor interest in organic products in emerging markets.
AI enables unprecedented personalization, analyzing buying habits and online interactions to create targeted campaigns and strengthen customer loyalty. It also helps manage risk by predicting supply chain crises or market instability, and optimizes brand positioning by analyzing the cultural values most valued in different countries.
These tools allow Italian companies to expand with greater confidence, optimizing performance in established markets and enhancing the uniqueness and quality of Made in Italy on a global scale.
- Read also: Accelerating innovation with AI: the strategic partnership between Roncucci&Partners and Digitiamo
Immersive technologies: the experience with the product is increasingly immersive
Immersive reality also plays a key role in transforming the way Italian companies present themselves to the world and thus for the future of Made in Italy. Through interactive and immersive experiences, Made in Italy is no longer limited to being seen or purchased, but becomes a true sensory experience, strengthening the emotional connection with global consumers.
Immersive reality allows international customers to interact with products like never before. Using augmented reality, a consumer can virtually “try on” a piece of clothing or place a piece of furniture in their home via a mobile application. These tools reduce distance-related barriers, providing a shopping experience that combines convenience and innovation.
For Italian companies, storytelling of the production process is essential. In this context, virtual reality makes it possible to create digital showrooms and interactive tours, allowing consumers to have an authentic and immersive experience.
Immersive reality is not limited to consumer contact, but is also changing the way Italian companies train their international partners and distributors. Through the use of VR simulations, it is possible to teach, for example, the correct installation of a product, the operation of a piece of machinery or the ideal positioning of a piece of furniture, breaking down physical barriers and optimizing costs.
Finally, by using these technologies at trade shows, SMEs have the opportunity to bring more products digitally without high transportation costs.
DIGISUITE: new technologies for export and the future of Made in Italy
Roncucci&Partners, which has always been committed to supporting Italian companies in their internationalization path, has developed an innovative and proprietary digital platform that narrates, encapsulates and proposes solutions related to these new technologies, now necessary to successfully face global markets and the future of Made in Italy.
In addition to presenting different artificial intelligence solutions applied to business processes, developed and actionable for businesses with the support of excellent technological partners, the real heart of the DIGISUITE platform is represented by the Virtual Showcase. This advanced tool using immersive technologies revolutionizes the way companies’ products are presented to international customers. Through virtual and augmented reality, companies can create digital showrooms, interactive tours and presentations in virtual rooms that enhance the quality and authenticity of their products. This approach allows them to build an emotional connection with customers, offering a unique shopping experience that transcends geographical barriers.
One of the strengths of this solution is customization: the platform is designed to adapt to the specific needs of companies, regardless of the sector in which they operate. Whether it is fashion, design, agribusiness or manufacturing, the technology is calibrated to enhance the peculiarities of the product and amplify the impact of the Made in Italy brand on foreign markets.
Thanks to this platform, Roncucci&Partners not only offers technological support, but proposes a real bridge between the Italian craft tradition and the most advanced digital technologies. In an increasingly globalized and competitive world, this combination allows Italian companies to preserve their authenticity while expanding their presence in an innovative and sustainable way.
With this initiative, Roncucci&Partners stands as a strategic partner for all realities that wish to project themselves into the future, continuing to bring Made in Italy into the hearts of consumers around the world.
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At Roncucci&Partners we help companies develop themselves and their business, embrace change and evolve to thrive in a world that is increasingly complicated, insidious and requires great expertise. We do this by applying punctual methods and rigorous strategies, the result of many years of experience and the richness of the numerous success stories we have conducted all over the world. Passion and method are indeed our guides to enhance the present and build the future.
